Erica Halse
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Trail Street Coffee Shop

The project: re-brand for Trail Street Coffee Shop, formally known as Premium Coffee Roasters. The execution: the new identity was inspired by the typical Australian street sign & was designed to be depicted in three ways, as an icon, in full & in an abbreviated form. A logo was also created for the new tagline 'Community of Place' as Trail Street is a community of place, for locals & visitors to enjoy quality coffee made with passion & consistency.

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